Michael Hitchcock ("Hitch") is a 26 year Soccer Management Executive who spent over 12 years in Major League Soccer.

Hitch was Born at Martin Army Hospital in Fort Benning, when his father was going through Ranger School then moved around the country as all Army Brats do, before returning to Fort Benning in Middle School where Hitch attended Faith Middle School then Brookstone High School. Hitch was named Bi-Cities Soccer Player of the Year in his Senior Year before playing Division l College Soccer at Virginia Commonwealth University in Richmond, VA. . 

Known as a strategic thinker and soccer pioneer, Hitch has won numerous MLS Business Awards during his MLS Career which started as entry level ticket sales at DC United before moving to Colorado Rapids as Director of Sales then was Vice President of Sales for LA Galaxy before finishing as General Manager of FC Dallas. Based in Dallas, Hitch owns a Sports Management Company called Playbook Management International ("PMI") who has worked with over 90 professional soccer teams, leagues, venues and soccer events all over the world and has investments in multiple sports properties including 12 Soccer Teams. Hitch is married to Jamie who is from Baltimore, Maryland. Has a Daughter, Eleni who is a Sports Management Executive and graduate of Texas Tech. His son William plays College Soccer for VCU in Richmond, VA.